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TVR Features - Sky TV Deal


TVR Tuscan Racer

Sky and TVR Announce Exciting New Television Deal…

TVR have gone the same way as Premier League Football and Test Cricket and have announced today that they have signed exclusively with Sky. Every single TVR race will be covered by the satellite broadcasters in a programme titled the TVR Tuscan Challenge. This will be broadcast prime-time on a Thursday evening in a half hour programme dedicated to each race. These programmes will then be repeated at least twice.

This programme will be different in that it will go behind the scenes and give an in-depth profile of the drivers in the series. Some of the great characters of National Motorsport are regulars in the series and this will be an opportunity to learn more about these household names. There will be more cameras, both trackside and onboard, as well as more interviews and analysis from experts such as David Addison and Matt James.

Roger Moody, Head of Commercial Development of Sky Sports commented yesterday, "Sky is delighted to have secured the exclusive rights to this exciting U.K. race series. The Challenge has been featured on Sky Sports for many years and has always been very popular. The new programmes reflect our commitment to this series in particular and motor sport in general."

Ben Samuelson of TVR welcomed the news: "With 38 entries already accepted for this year and this great news from Sky, the TVR Tuscan Challenge’s twelfth season looks set to be a vintage one."
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